vanity metrics Archives - GoViral Digital

The 2025 Framework for Measuring Real Marketing ROI

Introduction: Why Marketing ROI Matters More Than Ever Sure, “likes” and “followers” are cute, but they rarely pay bills. Digital marketing is more measurable than ever, but brands are too busy flexing vanity metrics like clicks, impressions, and follower counts. And, let’s be honest, vanity is one of the seven deadly sins for a reason; […]

Revenue-Driven Marketing: Why 2025 Is the Year of Sales-Qualified Leads

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

You’ve heard it in terms of friends, clothes, and maybe even lovers, but the phrase quality is better than quantity, is more than just a “wise” cliche; it’s true, especially when we’re talking leads. Analysts will try to tell you that numbers don’t lie, but that doesn’t mean that they don’t exaggerate. Companies are pouring

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