SERPS

How to Rank in AI‑Powered Search Results with Generative Engine Optimization (GEO)

GEO? Never heard of her. As if the world needed another acronym, GEO stands for Generative Engine Optimization, and it refers to the practice of optimizing your content to be cited in AI-generated responses. Just as we’ve gotten the hang of optimizing content for search engines, now we have to add another thing into the […]

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Google’s AI Search Updates: What Marketers Need to Know

Let’s face it: there’s nothing worse than putting effort into creating something and feeling the anticipation and excitement of putting it online, only to have it not be seen by anyone. It’s hard not to take it personally, but this has little to do with how good your content actually is and more to do

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