personalization marketing ‘

Paid Ads: 7 Key Metrics to Track for a Successful Strategy

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”515358″]Tracking metrics for a successful strategy is just as important as tracking your steps. Tracking our steps and eating healthier to get fit means we are looking after our body. Just like our body, we need to track metrics in our business to make sure it has a healthy input of money and […]

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The Age of Personalization: Personalization Marketing Gone Wrong.

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”181828″]Hey… you… yes you. We’ve been waiting for you. If you’ve watched the series “You”, you know Joe’s fascination with finding his one true love and goes as far as stalking them to find out everything about them. Much like Joe, businesses gather information and data on their customers to adjust their personalization

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