Marketing strategy Archives

The Ultimate Christmas Guide to Holiday-Themed Marketing Strategies

Helpful Tips, Inbound Marketing, Marketing, Social Media, Web Design / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”127911″]While the holiday season is seen as a time for rest, festivities, and family time, businesses know it’s the busiest time of the year. From personalized email campaigns to deciding the ad spend for your PPC, there are plenty of decisions to be made ahead of the end of year reports. Don’t worry […]

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A Guide to Email Marketing Campaigns That Convert

Helpful Tips, Inbound Marketing, Marketing, Social Media, Web Design / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”156369″]Earlier this month, we spoke about the importance of lead generation for events to get the best results. Email marketing is considered one of the most effective ways for digital marketing because of its cost effectiveness, ability to customize and analyze results quickly and build relationships with your customers over time. In this

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How to Use Lead generation to Get the Best Results for Events

Helpful Tips, Inbound Marketing, Marketing, Social Media, Web Design / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”147833″]Many of our clients at GoViral come to us to help with lead generation for their big events they’re attending. Over the last four years, we’ve worked with our long-term client, Jabra, getting them the best visibility and capturing leads pre-, during, and post events with our strategies. In this blog, we’ll unveil

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7 Proven Techniques to Improve Your Conversion Rates

Helpful Tips, Inbound Marketing, Marketing, Social Media, Web Design / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”186817″]We’re entering the last quarter of the year which means it’s the last push to get the numbers up before the end of reports. Increasing brand awareness is important for your business but if you’re getting ghosted when people check out your website, there’s a disconnect along the way. We’re here to help

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5 Signs to Identify AI Content on Instagram

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”410665″]When you want to find out an answer quickly, which do you go to first – Google or Chat GPT? Gemini? Artificial Intelligence is integrating itself into every aspect of life and speeding up processes that used to be time-consuming. The marketing space has been overtaken with AI as many are using it

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Will Meta’s AI Features Impact the Future of Influencer Marketing?

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”940596″] In the last few years, Meta AI has introduced different features, disrupting influencer marketing and engagement between creators and fans on Instagram. Between the introduction of virtual humans and the Creator AI studio where creators can train AI bots to respond back to fans, the line between reality and virtual reality becomes

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Google Analytics 4: 6 Key Metrics You Should Track for Better Insights

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”210229″]It’s a year later that Universal Analytics(UA) announced that it was going to be replaced by Google Analytics 4. In this month’s blog, we wanted to review the key differences between UA and Google Analytics 4 and how it’s an upgrade for understanding the behind the scenes of your business. We dive into

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The Importance of Brand Voice

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text]When it comes to distinguishing your brand, having an appealing visual identity and logo surely helps, but what also matters is your brand voice. In order to make your business stand out from the rest and connect with your target market, establishing a brand voice and using it consistently in your marketing strategy is

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GoViral Case Study: Timing PPC Campaigns for In-Person Events

Advertising, Helpful Tips, Inbound Marketing, Marketing / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text]A common question among marketers: how far in advance should I advertise an in-person event? When should I start using my PPC advertising budget? At GoViral we’re committed to learning from experience, so let’s take a look at the numbers from three recent events.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]When Should I Start Advertising an In-Person Event?[/vc_custom_heading][vc_column_text]Over the

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How You Can Use Social Listening to Improve Your Business

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text]Building brand awareness and connecting to customers online requires a holistic approach. Practicing social listening is just as important as creating meaningful content. In this blog post, we will introduce you to this topic and give you some tips on how you can get started on improving your brand through social listening.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]What

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