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Facebook & Instagram Subscriptions Feature: How to Make the Most of It

[vc_row][vc_column width=”1/1″][vc_column_text]In 2020, Facebook released the Subscriptions feature, which helps individuals and brands better connect and engage with their followers. Instagram followed a year later based on the same model, but so far, it’s being tested only in the United States. It’s only a matter of time until Instagram releases the feature in other countries, […]

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Into the Metaverse: Understanding Facebook and Instagram in the Age of Meta

[vc_row][vc_column width=”1/1″][vc_column_text]Social media is always evolving, and the arrival of Meta signals sweeping change and a fundamental restructuring for a very different future. As a digital marketer, what do you need to know?[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]What Is the Metaverse?[/vc_custom_heading][vc_column_text]In October 2021 Mark Zuckerberg announced the consolidation of Facebook and related products—including Messenger, Instagram, and WhatsApp—into a

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The Importance of Video in Your Social Media Strategy

[vc_row][vc_column width=”1/1″][vc_raw_html]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[/vc_raw_html][vc_column_text]The world of social media is quickly moving to video. As if it weren’t obvious from channels like YouTube and the more recent TikTok taking over the internet, social video is here to stay. [/vc_column_text][vc_column_text]What started as just another social app popular among Gen-Z now has influence over many aspects of pop culture, from

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