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Google Analytics 4: 6 Key Metrics You Should Track for Better Insights

Helpful Tips, Inbound Marketing, Marketing, Social Media / GoViral Team

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”210229″]It’s a year later that Universal Analytics(UA) announced that it was going to be replaced by Google Analytics 4. In this month’s blog, we wanted to review the key differences between UA and Google Analytics 4 and how it’s an upgrade for understanding the behind the scenes of your business. We dive into […]

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How to Create Landing Pages that Convert

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”101541″]A common question we come across about landing pages is “is it not the same as a website?”. While we see the similarities, you’re directing traffic to a particular page to generate sales, a landing page is ONE specific page for ONE specific goal. A website has different pages people can explore and