Case Study: Jabra
See Us in Action
How We Helped Jabra Stand Out and Drive Results at One of the World’s Largest Tech Events
The Results
The Strategy
Pre-Event Planning (8 Weeks Out)
✅ Custom Event Microsite: jabraatgitex.com with booth tour scheduler
✅ PPC Campaigns: Google & Meta ads across 8 countries (Arabic & English creatives)
✅ Email Marketing: Save-the-date, registration, and nurture emails with custom banners
✅ Sales Kit Design: Digital asset kit for internal & partner use
✅ Social Media Strategy:
– Full LinkedIn content calendar
-Creative direction, copywriting, and media plan
– Pre-scheduled countdown posts, product teasers, and demo CTAs
– Designed custom carousel posts, reels, thumbnails, and animated graphics
✅ Video Production: Booth tour promo video with regional director (shared via web & social)
On-Site Execution
📸 Photography & Videography: Live photo & video team with real-time editing
🎥 LinkedIn Live Setup: Speaker support, AV coordination, multi-cam interview streams
🧩 Booth Activations:
– Golden Ticket contest
– Quiz games & leaderboard
– QR code engagement tools (for tracking & conversion)
📱 Live Social Posting:
– Reels, highlight edits, speaker features
– Live updates from the booth across multiple channels
– Partner tagging and content coordination
📋 Team Coordination: Managed schedule, talent, approvals, and posting flow across all AV & social
Post-Event Nurture & ROI
📊 Lead Scoring + SQL Handoff
💌 Thank You Email with video recap
🔄 Repurposed Content:
– Partner interviews clipped for reels
– Quote cards & highlight montage
– AV testimonial and wrap-up reel
📈 Final Report & Dashboard: Analytics across PPC, site visits, bookings, content reach & social engagement
What Our Client Had To Say About The Event
Belinda, and her agency GoViral, were a key part of the recent event success we had at GITEX. She succeeds at being both an easy going nice person and a results focused digital specialist that can lift any company’s game in this space. Belinda is personable, customer centric, and creative ‘out of the box’ thinker. I strongly recommend Belinda and GoViral.
James Hart
Former Global Leader of Enterprise Marketing at Jabra
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