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Everything You Need to Know about Bluesky: A Complete Overview

Advertising, Helpful Tips, Inbound Marketing, Marketing, Social Media, Web Design /

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”275831″]There’s a new social media platform in town…. It’s Bluesky. If you haven’t heard about the platform, it is a mixture of X(formerly Twitter,) and Instagram. Don’t worry because we will give you a complete overview of everything you need to know. Bluesky began in 2019 but became an independent company in 2021. […]

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4 Marketing Strategies to Get Ahead in 2025

Advertising, Helpful Tips, Inbound Marketing, Marketing, Social Media, Web Design /

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”413857″]It’s a new year. You’ve evaluated the past year and you want to shake it up this year. Since the emergence of AI, everything is moving ten times faster than previous years so staying ahead of the curve has never been more important. Planning and staying one step ahead of your competitors is

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The Top Digital and Social Media Marketing Trends in 2025

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[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”539785″]As we close off another year, it’s a great time to reflect back on what has happened in the digital marketing and social media space. 2024 saw a rise in Artificial Intelligence, greater focus on community, personalization became more important to consumers than previous years, the boom of  personal branding, and so much

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The New Google: Voice Search Optimization

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[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”152243″] There’s been a wide variety of trends in 2024 but one that’s recently emerged is voice search optimization. Voice Search Optimization is the process of improving your online presence so you can appear for voice search queries. With many voice assistants implementing into our day-to-day lives such as Apple’s Siri, Amazon’s Alexa,

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Case Studies: How Top Brands Nailed their Christmas Campaigns

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[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”129271″] Christmas is just around the corner and as we near the end of the year, we think it’s a good time to reflect back on past Christmas campaigns and do a deep dive into WHY they nailed it. Christmas is a time full of nostalgia, childhood memories, warmth, gift-giving, and a reflective

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Paid Ads: 7 Key Metrics to Track for a Successful Strategy

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[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”515358″]Tracking metrics for a successful strategy is just as important as tracking your steps. Tracking our steps and eating healthier to get fit means we are looking after our body. Just like our body, we need to track metrics in our business to make sure it has a healthy input of money and

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The Age of Personalization: Personalization Marketing Gone Wrong.

Advertising, Helpful Tips, Inbound Marketing, Marketing, Social Media /

[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”181828″]Hey… you… yes you. We’ve been waiting for you. If you’ve watched the series “You”, you know Joe’s fascination with finding his one true love and goes as far as stalking them to find out everything about them. Much like Joe, businesses gather information and data on their customers to adjust their personalization

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Authenticity is in, Artificiality is out.

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[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”114692″]We are back with our monthly GoViral blog and this month, we are delving into the topic surrounding how businesses that are value-driven and have strong brand messaging are maximizing their brand loyalty. People are sick of being sold to and want to feel seen and heard. Most businesses continue to miss the

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Leveraging PPC Campaigns for Maximum Event Exposure

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[vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”111740″]When hosting a large-scale event, gaining significant exposure to your target audience and attracting attendees are the top priorities. Pay-per-click (PPC) advertising is a powerful tool that amplifies your event’s visibility and boosts ticket sales effectively. Below we will discuss strategic tips and tactics for using PPC campaigns so you can ensure your

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GoViral Case Study: Timing PPC Campaigns for In-Person Events

Advertising, Helpful Tips, Inbound Marketing, Marketing /

[vc_row][vc_column width=”1/1″][vc_column_text]A common question among marketers: how far in advance should I advertise an in-person event? When should I start using my PPC advertising budget? At GoViral we’re committed to learning from experience, so let’s take a look at the numbers from three recent events.[/vc_column_text][vc_custom_heading heading_semantic=”h3″ text_size=”h3″]When Should I Start Advertising an In-Person Event?[/vc_custom_heading][vc_column_text]Over the

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Download Our Event Services PDF
Download Our Event Services PDF