Increase your exhibition ROI
Turn your next event into a pipeline of pre-booked demos, busy booths, & measurable ROI.
14+ Years in
B2B/B2C Events
Avg 137% Lift in
Demo Bookings
100+ Events
Globally
€600,000+ Avg Pipeline per Show
Our Event Services
We turn global events into conversion machines with strategic campaigns, real-time execution, and post-event performance that drives pipeline.
Pre-Event Services
- Sales Kits – Visually stunning and strategically designed kits for sales teams and partners.
- PPC Campaigns – Google, LinkedIn, Meta ads optimized for registrations and demos.
- Email Marketing – Segmented pre-event campaigns that build anticipation and drive RSVPs.
- Event Website or Landing Page – Fully branded, responsive, conversion-focused.
- Social Media Calendar – Strategically mapped content for organic posts and countdowns.
On-Site Execution
- On-Site Social Media Management – Real-time posting and live engagement to maximize visibility and engagement.
- Audio/Video Content Capture – Professional management of photography and video for live and post use.
- Live Engagement Tools – Interactive features, such as, LinkedIn Lives, customized online games, polls, quizzes, or QR-based CTAs.
- Booth Engagement Support – QR code activations, giveaways, digital signage.
Post-Event ROI & Nurture
- Post-Event Analytics & Reports – ROI tracking, audience insights, ad performance, and engagement metrics.
- Follow-Up Campaigns – Thank-you emails, wrap-up posts, and nurture campaigns.
- Repurposed Content – Video edits, testimonials, and reels to extend your reach long after the event ends.
Have an Event in mind?
Typical Event Timeline
(6–8 Weeks)
Click the white arrow on the timeline to scrollÂ
Week 8-6: Audience List & Offers Finalized
- Confirm audience segments for email & PPC
- Define value propositions & event offers
- Begin sales kit layout and visual assets
- Start wireframe for landing page
Week 5: Creative & Content Production
- Build PPC & email creatives
- Finalize sales kits
- Draft event website or landing page copy
- Outline social media calendar
- Prep LinkedIn Live or on-site quiz mechanics
Week 4: Tech Setup & Campaign Testing
- Launch landing page or microsite
- Set up tracking (UTMs, pixels, analytics)
- Test lead capture & CRM integration
- Schedule teaser social content
Week 3: Campaign Launch
- Launch Google, LinkedIn & Meta Ads
- Send 1st segmented email campaign
- Publish countdown social posts
- Promote booking link or booth scheduler
Week 2: Retargeting + Meeting Scheduler
- Retarget ad traffic & warm leads
- Promote live engagement tool (e.g., quiz or QR)
- Final push emails
- Launch LinkedIn Live teaser if applicable
Week 1: Final Push & On-Site Prep
- Final email (last call / see you there)
- Confirm social media roles for on-site team
- AV/photo prep checklist
- Load QR activations, signage, and giveaways
and setting up for post-show nurture
Event Week: Live Content & Booth Execution
- Real-time social posting (LinkedIn, IG Reels, Stories)
- Capture AV content daily
- Use engagement tools (polls, games, etc.)
- Ensure booth staff have content & QR materials
Week 1-4 Post Event: SQL Handoff, Post-Nurture Campaigns, & ROI Report
- Lead scoring + handoff to sales
- Launch thank-you email + recap post
- Share post-event analytics dashboard
- Begin content repurposing (videos, quotes, etc.)
- Generated content added to the landing page
- Post-nurture campaigns
See Us in Action
How We Helped Jabra Stand Out and Drive Results at One of the World’s Largest Tech Events
The Results
The Strategy
Pre-Event Planning (8 Weeks Out)
✅ Custom Event Microsite: jabraatgitex.com with booth tour scheduler
✅ PPC Campaigns: Google & Meta ads across 8 countries (Arabic & English creatives)
✅ Email Marketing: Save-the-date, registration, and nurture emails with custom banners
✅ Sales Kit Design: Digital asset kit for internal & partner use
✅ Social Media Strategy:
– Full LinkedIn content calendar
-Creative direction, copywriting, and media plan
– Pre-scheduled countdown posts, product teasers, and demo CTAs
– Designed custom carousel posts, reels, thumbnails, and animated graphics
✅ Video Production: Booth tour promo video with regional director (shared via web & social)
On-Site Execution
📸 Photography & Videography: Live photo & video team with real-time editing
🎥 LinkedIn Live Setup: Speaker support, AV coordination, multi-cam interview streams
🧩 Booth Activations:
– Golden Ticket contest
– Quiz games & leaderboard
– QR code engagement tools (for tracking & conversion)
📱 Live Social Posting:
– Reels, highlight edits, speaker features
– Live updates from the booth across multiple channels
– Partner tagging and content coordination
📋 Team Coordination: Managed schedule, talent, approvals, and posting flow across all AV & social
Post-Event Nurture & ROI
📊 Lead Scoring + SQL Handoff
💌 Thank You Email with video recap
🔄 Repurposed Content:
– Partner interviews clipped for reels
– Quote cards & highlight montage
– AV testimonial and wrap-up reel
📈 Final Report & Dashboard: Analytics across PPC, site visits, bookings, content reach & social engagement
What Our Client Had To Say About The Event
Belinda, and her agency GoViral, were a key part of the recent event success we had at GITEX. She succeeds at being both an easy going nice person and a results focused digital specialist that can lift any company’s game in this space. Belinda is personable, customer centric, and creative ‘out of the box’ thinker. I strongly recommend Belinda and GoViral.
James Hart
Former Global Leader of Enterprise Marketing at Jabra
Increase your ROI with GoViral Digital
Why Leading Brands Choose GoViral for Event Success
With over 5 years of experience executing high-impact event marketing across Europe, Africa, Asia, and the U.S., we’ve helped global brands like HSBC, Nestlé, and GN Audio attract and convert multinational leads. Partner with us to maximize your reach, boost engagement, and drive measurable ROI from your next event.
Belinda Filippelli
Managing Director
Lauren Hansen
Marketing Director
Kenny Honores
Lead Designer & Photographer
MaitÄ› PaierÂ
Graphic Designer
Mariah GirouardÂ
Community Manager
Carl GwynneÂ
AV Specialist
FAQ
- Full-funnel ownership
- Pre-booked demos
- Real-time reporting
- In-house AV & content
- Global experience
- Post-show ROI
How fast can you start?
We can begin within 3–5 business days once goals and timelines are aligned.
Do you work with our in-house team?
Yes — we seamlessly integrate with your team’s tools, workflows, and approvals.
What’s your typical budget range?
Most event clients invest €8K–€25K depending on scope (ads, AV, content, etc.).
What’s your typical event timeline?
We suggest beginning as early as possible at 8-10 weeks prior to the event, however, 6 week accelerated plans are also available.
Do you handle on-site content capture?
Yes — we manage everything from daily booth reels to AV crews and LinkedIn Lives.
How do you measure ROI?
We track every click, lead, and conversion in real time with post-show lead scoring.
Can you support multiple events or global campaigns?
Yes — we specialize in scaling strategies across regions and markets.
Do you offer standalone services (e.g., just ads or email)?
Absolutely — we can provide à la carte services, full end-to-end campaigns, and more.
Visit goviraldigital.com to learn more about the services we offer.Â
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